Digital Sales & Marketing Director (Posted 3/24/17)
WTVD in Raleigh-Durham, NC is seeking a self-motivated, proactive team player to serve as Digital Sales & Marketing Director and oversee the development of digital strategies and implementation of sponsored marketing campaigns across multiple digital platforms. An experienced, hands-on leader with passion, creativity and expertise, who is client-friendly, capable of managing multiple projects and has proven skills creating effective online advertising campaigns. This is a key position on the management team and is part of the sales department. WTVD is Raleigh-Durham’s top-ranked TV station, part of the ABC Owned Television Station Group within the Walt Disney Company.
-Serve as an expert, internally and externally, on all aspects of digital media with a focus on digital video, sponsorships, branded content, and programmatic buying.
-Communicate online marketing sponsorships and tactics to station management team and project collaborators.
-Drive creation of persuasive sales collateral for digital media offerings using market trends, case studies and WTVD products.
-Educate sales account executives on the digital marketplace and WTVD digital capabilities and work with them to prospect and close business with agencies and advertisers.
-Identify, evaluate and recommend online marketing opportunities, trends, technologies, and best practices to the sales team.