ASHEVILLE, North Carolina — A North Carolina jewelry store is getting lots of attention over its newest billboard.

WLOS reports Spicer Greene Jewelers rented a billboard that says “Sometimes, it’s ok to throw rocks at girls…” The words are written on a white background, surrounded by pictures of colorful gemstones.

The billboard appears over the Jeff Bowen Bridge, visible when driving from Patton Avenue onto I-240 into downtown Asheville.

Pictures of the billboard have been shared dozens of times on social media. Many people say it’s harmless, and the message is all about context.

But many others are upset.

Several people contacted WLOS to say they were upset about the billboard.

Ellen Perry is one of them. Perry is a literature and humanities teacher at UNCA and AB Tech. She is planning a protest outside the store on Sunday afternoon at 2 p.m.

Perry said she’s supported by the Women’s Rights Committee, Stronger Together WNC North, and the Equal Rights Amendment Committee within Indivisible Asheville.

Perry said she will continue to organize protests until the billboard is taken down.

The business posted a statement on Facebook to address the negative feedback on Tuesday afternoon, saying, in part, “We did not intend to cause controversy and our billboard communicated something we did not intend.

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