NEW YORK — Facebook is tweaking what people see to make their time on it more “meaningful” in a move that could hurt publishers and news organizations that rely on it to spread their content.
Facebook has said before that it will emphasize personal connections over business pages and celebrities that people follow. But the latest move represents a major shift, one intended to highlight the posts users are most likely to engage with rather than passively consume.
The company says people will likely spend less time on Facebook as a result.
The changes come as the company faces criticism that social media can make people feel depressed and isolated.
There will be fewer posts from brands, pages and media companies and more from people. There will be fewer videos, which Facebook considers “passive.”
That’s because even if people read such content on Facebook, they don’t necessarily comment or interact with it in other ways.
“The research shows that when we use social media to connect with people we care about, it can be good for our well-being,” Facebook CEO Mark Zuckerberg wrote in a post Thursday.
“We can feel more connected and less lonely, and that correlates with long-term measures of happiness and health.