Legendary college football announcer Keith Jackson died Friday night at age 89, ESPN reports.

“For generations of fans, Keith Jackson was college football,” said Bob Iger, Chairman, and CEO of The Walt Disney Company. “When you heard his voice, you knew it was a big game. Keith was a true gentleman and memorable presence. Our thoughts and prayers go out to his wife, Turi Ann, and his family.”

Jackson began calling college football games with ABC Sports in 1966 and retired in 2006. He was known for colorful catch phrases such as “Whoa, Nellie” and is credited with nicknaming the Rose Bowl, “The Grandaddy of Them All.”

IN MEMORIAM: Celebrities and notable figures who have recently passed away

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div class='origin-logo' data-origin='AP'/divspan class='caption-text' data-credit='Richard Shotwell/Invision/AP'Keith Jackson arrives at 66th Annual DGA Awards Dinner at the Hyatt Regency Century Plaza Hotel on Saturday, Jan. 25, 2014, in Los Angeles, Calif./span/div
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div class='origin-logo' data-origin='Creative Content'/divspan class='caption-text' data-credit='Paul Welsh/Redferns/Getty'Photo of MOTORHEAD; 'Fast' Eddie Clarke performing on stage at the Electric Circus/span/div
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div class='origin-logo' data-origin='none'/divspan class='caption-text' data-credit='CBS via Getty Images'Jerry Van Dyke appears on 'The Dick Van Dyke Show' Dec.

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