Grammy-winning rapper Eminem knows how to pull off successful publicity stunts. The self-proclaimed “Rap God” and mysterious woman trolled the Internet in an effort to get fans geeked out about the upcoming “Revival” video.

This week, Slim Shady released his “River” teaser clip which features the unnamed model in the same setting featured on the now-infamous “girlfriend” leak.

Listen, we should’ve known better than to get excited about possibly being invited into Eminem‘s personal life, because it was just revealed that the bizarre video with a mystery woman was just a publicity stunt for his new song … and he got Ed Sheeran wrapped up into the drama. Em just released the teaser trailer for his new video, “River,” and shows him arguing with that same mystery woman in a hotel room over a supposed pregnancy test. Then there are interviews about “What love means” with Eminem and Ed Sheeran. He captioned the tease “Unhappy Valentine’s Day!” (The Blast)

Yesterday, Em treated fans to a teaser “River” clip and promised to deliver it this week.

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