Sell My Product

WCCG 104.5 FM is going above a beyond to support small businesses. 

Resellers unfortunately is not sot supported on this platform. There are platforms available to do so: Amazon, Shopify..

Brand owners manufacture their own products—or source goods or services to sell under a private label—to offer shoppers a unique selection on the WCCG 104.5 FM online marketplace.

Lots of sellers do both. You can choose whichever method works for your goals. If you plan to sell your own brand on WCCG 104.5 FM Online Marketplace, we have lots of resources and tools to help.

Create a WCCG 104.5 FM Affiliate Account

You can use your listener account to start selling, or you can create a new WCCG 14.5 FM Affiliate seller account with your business email. Before you sign up, make sure you’re ready with the following:

  • Business email address or WCCG 104.5 GM listener account
  • Chargeable credit card
  • Government ID (identity verification protects sellers and customers)
  • Tax information
  • Phone number
  • A bank account where WCCG 104.5 FM can send you proceeds from your sales.
Adding your products

What can you sell on WCCG 104.5 FM Online Marketplace? It depends on the product, the category, and the brand.

Some categories are open to all sellers, some require approval to sell, and some include products that cannot be sold by third-party sellers.

The table below provides an overview of  WCCG 104.5 FM Online Marketplace product categories, but visit Marketplace Forum to learn more about restrictions, and how to request approval. WCCG 104.5 FM Marketplace does not ship or process orders. That is solely done by the business owner.

Product Category Example Products Conditions Allowed
Fragrance, skincare, makeup, hair care, bath & shower (topicals require approval). See also Health & Personal Care.
Books, calendars, card decks, sheet music, magazines, journals, other publications
Clothing & Accessories
Outerwear, athletic wear, innerwear, belts, wallets
Fashion Jewelry
Jewelry that does not contain precious or semi-precious gemstones, pearls, metals
Musical Instruments
Guitars, orchestra, recording equipment
New, Used, Collectible
Services & Experiences
All Services, attractions, activities, events.
- - -
Shoes, Handbags & Sunglasses
Shoes, boots, sandals, slippers, handbags, sunglasses, eyewear frames
Product listing details

To start selling a product on WCCG 104.5 FM Marketplace, you’ll create a product listing. A product listing includes:

  • A product identifier, such as GTIN, UPC, ISBN, or EAN to specify the exact item you’re selling. You can get a UPC code directly from GS1, or request an exemption.
  • A SKU, which is a product ID you create to track your own inventory
  • Offer details, including price, product condition, available quantity, and shipping options
  • Product details like name, brand, category, description, and images
  • Keywords and search terms to help buyers find your product

If another seller already offers the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.

Product listing details

Your offer details will be displayed on a “product detail page.” If you’ve ever shopped on, you’ve seen one. Product detail pages are where customers find all of the relevant information about a particular item.

When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offers the product can contribute detail page information—or request detail page reviews if the information displayed is incorrect.

If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.

  1. Title
    200 characters max, capitalize the first letter of every word
  2. Images
    500 x 500 or 1,000 x 1,000 pixels to increase listing quality
  3. Variations
    Such as different colors, scents, or sizes
  4. Bullet points
    Short, descriptive sentences highlighting key features and benefits
  5. Featured offer (“Buy Box”)
    The featured offer on a detail page. Customers can add to their cart or “Buy Now”
  6. Other offers
    The same product sold by multiple sellers offering different prices, shipping options, etc.
  7. Description
    Keywords improve the chances that people will find your listing
Attracting customers

Once your products go live in WCCG 104.5 FM’s Online Marketplace, there are a number of things you can do to attract customers. The WCCG 104.5 FM customer success strategy describes our method for driving growth.

Below are some ways to consider using WCCG 104.5 FM customer success strategy principles to generate momentum for your business.

Advertise your products

Help improve the visibility of individual products and boost brand awareness by advertising in search results and on product pages. Running a deal or a coupon is another way to promote your products. Connect with a WCCG 104.5 Account Executive today and discuss all options.

Set competitive prices

Many customers shop for the best price. WCCG 104.5 FM Online Marketplace is unique and will offer products not found on any other platform. We strive to help you stay competitive.

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