mY1045 Perks

Earn Points Everywhere

Listeners earn Perk Points for almost every action across the WCCG platform:

  • Listening to live radio streams

  • Favoriting stations like 104.5 The Vibe, Hot 104.5, Soul 104.5, and Yard & Riddem

  • Clicking local business ads

  • Following creators and musicians

  • Reading or sharing community updates

  • Voting in polls & participating in contests

  • Checking in at WCCG events

  • Redeeming local gift cards through the vendor marketplace

  • Joining Tarheel Rewards partner deals

Redeem Points for Meaningful Local Perks

mY104.5 Perks unlocks exclusive benefits across the entire region. Members can redeem points for:

Local Rewards & Discounts

  • Free or discounted meals at partner restaurants

  • Local business gift cards

  • Event tickets, festivals, and community events

  • Offers from retail shops, salons, gyms, and boutiques

  • Discounts on eBike rentals, travel, and family attractions

WCCG Platform Rewards

  • Exclusive streams and bonus stations

  • Early access to new podcasts & interviews

  • Behind-the-scenes content and artist drops

  • Free merch, stickers, badges, and digital collectibles

Creator & Marketplace Rewards

  • Free ad credits for creators

  • Profile boosts on the platform

  • Vendor spotlights for local businesses

  • Sponsored listing upgrades

mY104.5 Perks brings real value to listeners while fueling the growth of creators and local entrepreneurs.

A Personalized Dashboard Experience

Every user has a Perks Dashboard that displays:

  • Total points

  • Rank (Power Listener, Superfan, Broadcast Royalty, etc.)

  • Reward history

  • Available perks

  • Suggested actions to earn more points

  • Upcoming promotions from partners

  • Recent engagement (streams, creators followed, ads clicked)

The dashboard becomes a personal hub where users track progress, discover new rewards, and stay plugged into the station.

Integrated With the Local Marketplace

The mY104.5 Perks system is tied directly into:

  • The Vendor Marketplace

  • Tarheel Rewards Program

  • Digital Gift Cards

  • Coupons & Local Deals

  • Creator Merchandise & Drops

This allows businesses to offer:

  • Perk-only discounts

  • Bonus points for purchases

  • Limited-time rewards (ex: “Spend $20 at Metal Brixx Café → earn 50 bonus points”)

  • Community-wide promotions

Businesses gain exposure, while listeners get rewarded for supporting them.

Rewards Boost Through Community Engagement

Perks are also tied into civic, cultural, and community services:

  • Checking government announcements

  • Engaging with public safety alerts

  • Viewing school, city, or county updates

  • Accessing local resource directories

  • Attending community events posted on the platform

mY104.5 Perks becomes a bridge between entertainment and community life.

Earn More With my 104.5 Challenges

WCCG will run ongoing challenges such as:

  • “Listen 5 days in a row”

  • “Click 3 local ads this week”

  • “Follow 2 new creators”

  • “Attend a WCCG event”

  • “Redeem your first local perk”

Challenges motivate users to explore more of the platform and climb the rankings.

Ranks & Levels

Members can level up through badges and ranks like:

  • Listener

  • Power Listener

  • Super Listener

  • VIP Superfan

  • Broadcast Royalty

Higher ranks unlock bigger rewards, early access, and exclusive promotions.

Seamless Integration With Events

At any WCCG on-site event:

  • Scanning the QR code earns points

  • Purchasing from participating vendors earns extra points

  • Taking photos, posting hashtags, or resharing WCCG updates earns bonuses

This encourages users to attend community events and engage offline.

Built for Listeners, Creators & Businesses

mY104.5 Perks is a 3-way connected system:

For Listeners

Rewarded for enjoying entertainment and supporting local businesses.

For Creators

Earn exposure, bonus boosts, and monetization opportunities.

For Businesses

Gain new customers, track engagement, and offer redeemable perks.

Connected to the Future of WCCG

As WCCG expands into:

  • County-based directories

  • Marketplace ecosystems

  • Government information portals

  • Local rewards & incentives

  • Blockchain-based tokenization (Cardinal Coin & County Tokens)

mY104.5 Perks will grow with it—eventually allowing:

  • Tokenized rewards

  • Digital collectibles

  • Proof-of-engagement badges

  • Interoperable perks across counties

This positions WCCG as the first fully unified radio + digital + community rewards platform in the Carolinas.